Ad Copywriting That Stops the Scroll and Starts the Sale
The best targeting in the world dies on weak copy. I write performance-first creative briefs, ad copy, and hook frameworks built to convert — for every platform, every format, every funnel stage.
Everything You Get with Ad Copywriting & Creative
Google Ads RSA Copy
15 headlines and 4 descriptions per ad group — keyword-rich, benefit-led, and CTR-optimized.
Meta Ad Copy & Hooks
Primary text, headline, and description copy for Facebook/Instagram — written in the hook-story-CTA framework.
LinkedIn Ad Copywriting
B2B-specific copy for Sponsored Content and InMail — authority-driven, problem-led, outcome-focused.
TikTok Video Scripts
Native-style TikTok scripts: hook in 3 seconds, value in 15, CTA in 30 — built for organic-feeling paid content.
Creative Brief Development
Platform-specific creative briefs for your design/video team — format, sizing, copy, and visual direction.
Ad Copy Testing Framework
Structured A/B testing plan for messaging, CTAs, and positioning — built into campaign strategy from day one.
Landing Page Copy Review
Message-match audit between ads and landing pages — the gap here kills conversion rates.
Offer & CTA Optimization
Reframe your offer to match buyer intent at each funnel stage — the right CTA at the wrong stage kills conversions.
The Process Behind Consistent Results
Brand & Offer Deep Dive
Understand your product, positioning, customer pain points, and competitive differentiators — the raw material for copy that actually converts.
Funnel Stage Mapping
Map copy strategy to each funnel stage: problem-aware copy for TOF, solution-aware for MOF, product-aware for BOF. Different stages need different messages.
Platform-Specific Copy Production
Write copy natively for each platform's format, character limits, and audience behavior. TikTok copy is never the same as LinkedIn copy.
Creative Brief Delivery
Package copy with visual direction briefs for your creative team — format specs, copy placement, and messaging hierarchy.
Test, Learn, Iterate
Deploy copy with a structured testing framework; track CTR, hook rate, and conversion rate per variation. Winners become the new control.
Campaigns That Convert
Real data. Real clients. No cherry-picked outliers.
DTC Fashion Brand
Rewrote TOF Meta copy with new hook framework. CTR 4.2× higher; downstream ROAS doubled.
B2B SaaS Platform
LinkedIn Sponsored Content rewrite targeting economic buyers. Demo conversion rate up 180%.
Local Service Business
Google Search RSA headline rewrite with benefit-led copy and local trust signals. CTR up 95%, leads up 140%.
Who Is This Built For?
Advertisers with Creative Fatigue
Any account where CTR is declining or ads have been running the same copy for 90+ days without testing.
New Campaign Launches
Brands launching on a new platform who need platform-native copy from day one — not repurposed copy from another channel.
Scaling Brands with Budget Waste
Companies spending $5K+/month with good audiences but weak creative that's leaving conversion rate on the table.
Every Tool Used to Deliver Results
RSA headline and description management, copy import, and A/B test setup.
Ad copy deployment, creative testing, and performance measurement.
Trend research, hook inspiration, and winning ad analysis.
B2B copy deployment and InMail personalization.
Copy documentation, creative brief delivery, and visual direction collaboration.
Questions About Ad Copywriting & Creative?
Both. I write production-ready ad copy — not just recommendations. For Google RSAs, I deliver all 15 headlines and 4 descriptions. For Meta, full primary text, headline, and description. For TikTok, full video scripts.
Ad copy has one job: make the reader take the next action in a funnel. It's engineered, not written. Every word earns its place. Conversion copywriting is a performance discipline, not a creative one.
I provide copy and creative direction briefs. You handle production. If you need a production partner, I can recommend vetted UGC creators and video producers I've worked with.
3–5 creative variations per campaign at launch. Test one variable at a time: first the hook/concept, then copy tone, then CTA. More variations = faster learning, but too many spreads budget too thin.
Yes — platform-native copy for all four. Each platform requires a different voice, format, and conversion psychology. Copy that works on Google Search will fail on TikTok. I write specifically for each.
CTR impact is visible within 7–14 days of launch. Downstream conversion rate improvements take 3–4 weeks for enough data. Copy testing is a continuous process — not a one-time event.
Ready to Scale with Ad Copywriting & Creative?
Book a free 30-minute strategy call — no pitch, just a plan. Walk away knowing exactly what's holding your campaigns back and how to fix it.