Account-Based Marketing That Puts You in Front of Every Target Account
Stop broadcasting to audiences of thousands hoping your target accounts are in there. ABM on LinkedIn puts your message in front of named companies, specific titles — and no one else.
Everything You Get with Account-Based Marketing
Target Account List Strategy
ICP-based account list curation with company size, industry, tech stack, and growth signal filters.
Buying Committee Targeting
Multi-stakeholder ad sequences reaching Champion, Economic Buyer, and Technical Evaluator simultaneously.
Account Penetration Campaigns
Coordinated Sponsored Content + InMail + Display campaigns hitting each account from multiple angles.
Personalized InMail Outreach
Hyper-personalized Message Ads to specific job titles at named accounts with single-CTA design.
Account Engagement Tracking
LinkedIn Company Page Insights + Insight Tag retargeting to monitor which accounts are engaging with your brand.
Intent Signal Integration
Buyer intent data (Bombora, G2) integration to prioritize highest-activity accounts for campaign focus.
Pipeline Attribution
CRM integration to track which target accounts move from impression → engagement → opportunity → revenue.
Always-On Account Nurture
Continuous low-budget brand presence in target accounts to maintain awareness between active outreach cycles.
The Process Behind Consistent Results
Target Account Selection
Build or refine your target account list using firmographic criteria, intent signals, and historical deal data. Prioritize accounts by revenue potential and likelihood to buy.
Buying Committee Mapping
Identify the 3–5 stakeholders involved in the purchase decision at each account and build LinkedIn audience segments for each role.
Message Matrix Build
Create role-specific ad copy: technical messaging for IT buyers, ROI messaging for finance, strategic messaging for C-suite. Each role gets different creative.
Multi-Channel Campaign Deployment
Coordinated LinkedIn Sponsored Content for awareness, InMail for direct outreach, and retargeting for warm account re-engagement.
Pipeline Reporting & Account Scoring
Monthly account engagement scoring: which accounts are showing high ad engagement → sales prioritization → pipeline impact measurement.
Campaigns That Convert
Real data. Real clients. No cherry-picked outliers.
Enterprise SaaS Platform
ABM campaign covering 250 target accounts. 62% of accounts engaged within 90 days; pipeline value up 340%.
Professional Services
Buying committee targeting + personalized InMail to C-suite at 80 accounts. Doubled executive meeting rate.
FinTech B2B
Intent-triggered ABM campaigns shortened sales cycle 40% by pre-warming buying committees before SDR outreach.
Who Is This Built For?
Enterprise B2B Companies
Technology, services, and manufacturing companies selling to 50-500 named accounts rather than the mass market.
High-ACV Deal Cycles ($50K+)
Any B2B offer where the annual contract value justifies reaching every stakeholder in a named account.
Companies with Defined ICP
Businesses that can name their top 100–500 target accounts — ABM requires precision, not broad market awareness.
Every Tool Used to Deliver Results
Company list targeting, InMail campaigns, and account-level reporting.
Website company identification and account retargeting.
Buyer intent data to prioritize highest-activity target accounts.
CRM integration for pipeline attribution and account scoring.
Target account research, buying committee mapping, and engagement monitoring.
Questions About Account-Based Marketing?
Regular LinkedIn Ads target broad audience segments. ABM targets a specific list of named companies, often uploading a CSV of target accounts. Every impression is guaranteed to reach people at your exact target accounts.
Minimum 100–150 matched accounts for LinkedIn to serve ads effectively. LinkedIn's audience matching typically yields 50–60% match rates, so start with 200+ on your upload list.
ABM is measured differently: account engagement rate, account progression (awareness → consideration → opportunity), pipeline influenced, and closed revenue from target accounts. Not just MQL count.
ABM works for any deal size where the revenue justifies personalized outreach. For mid-market ($10K–$50K ACV), a lighter '1-to-few' ABM approach targeting 50–100 accounts is effective.
ABM is most powerful when coordinated with sales outreach. The campaign warms accounts before SDRs call; sales uses LinkedIn engagement data to prioritize outreach. Marketing and sales alignment is the multiplier.
Ready to Scale with Account-Based Marketing?
Book a free 30-minute strategy call — no pitch, just a plan. Walk away knowing exactly what's holding your campaigns back and how to fix it.